The fascinating science of law of marketing

Have you started marketing , but failed ?

Don’t worry in this article I am going to talk about how to understand the science behind marketing . We will talk about different ways to marketing and build a personal brand in 21st century. This article will be useful for marketers,future influencers , startup enterprenuers and digital marketing professionals.

“Our jobs as marketers are to understand how the customer wants to buy and help them do so.” — Bryan Eisenberg

Before knowing how marketing works , We firstly have to understand ‘Marketing’.

what is marketing ?

“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

“The aim of marketing is to know and understand the customer so well the product or services fits him and sells itself. The aim of marketing is to make selling superflous” — Peter Ducker

Now as we know about marketing , Next we need to know some

9 Fundermental / law of marketing

Fundermentals of marketing

1. Marketing is based on science . Not on creativity. Many people think that marketing depends on creative ways to promote the product but the truth is that it is primarily based on science as people reacts to anything depending on their personality type not by coincidence.
2. Marketing starts before creating the product . Because in order to create a product we need to understand our customers and their need , that will provide them value and fits their needs. And hence it has to start before creating the product .
3. Marketing is about sending the right message to the right customer at the right time . Let me explain with an example , if person A needs a trimmer and a marketer can approach him with the right product at that time then the possibility of sale is high but if another marketer approaches him with razor kit and it also provides value to the customer , Still there is a high probablity that the customer won’t purchase. It’s about offering specific items as per the need .
4. Marketing is not just about selling . It is also about keeping existing customer happy by communicating with them so that they can remain a customer for life.
5. Marketing helps to create a brand and capture a position in the minds of the customers. Main goal of marketing should be to make a popular brand in customers mind , This will create value and trust for your brand in the market.
6. Marketing is a game of perception , as the product should be always the most priority of any brand . Marketing can boost a product but if the product is not good enough then it will fail anyway . And always remember “ A great product sells itself.”
7. Advertising is one of the components of marketing. we offen think that marketing is mostly about promoting our product but its not true at all . There are many things that comes under marketing from marketing research to monitoring your results .
8. Another myth people thinks is that marketing is all about sale but it is not true at all as the main objective of marketing is to find potential customers and keeping them for life time by providing value.
9. You need a great product , but marketing not just helps people discover the product , but also have a good perception about the product. The biggest example is “apple”.

So by now I think you have a breif idea about the fundermentals of marketing. But still you are confused how to understand it in a better way . So in order to understand it better you have to know the basic diffences of digital marketing and traditional marketing .

You must be thinking why ? Right .

As the world is moving toward digitalisation . People have started using online services more due to pendamic , Hence we must know the diffences between the two as both are different in their own ways and sometimes traditional marketing is the best suit for some product and sometime digital is the way to go.

Below chart shows the basic differences between traditional and digital marketing :

Fig :Differences between traditional and digital marketing

Now, as we know what are the basic differences between traditional and digital marketing you must be wondering where to apply it ?

In order to market a product , It is important to make a brand value of the product as well as a personal brand attached to it . If you are planning to be in marketing it is highly required to create your own personal brand. You must be thinking why ?

Let me explain , suppose you are new in the market , no one knows you . So how are you going to market a product ? you need to create personal brand so that people knows you by your brand ,this will help not only to sale a product but will make sure you can sustain in the market for long.

If people like you they will listen to you, but if they trust you, they’ll do business with you. — Zig Ziglar

• A personal brand can give rise to many brand from his/ her influence.
• A personal brand becomes an influencer and a brand ambassador for the companies they run .

For example : “Elon musk have a bigger following then space x and tesla”.

Evolution of a personal brand

Mass trust Blueprint

The picture shows the different stages of a personal brand :

1. Learn : learning a new skill is one of the first step in order to create a brand and provide value to your customers. Understand the concepts and practice .
2. Work : Put the skill into implementation. Implementation will give you a better understanding of the skill.
3. Blog : write about the skill you have learned . It will help you to memorise it better and help you to understand better.It also helps to build a personal brand.
4. Consult : Now as you have you basics clear , you have a experience and a personal brand .Start consulting to different companies for their projects.
5. Mentor : You now can start mentoring people who wants to be like you. In order to do mentorship you don’t have to be an expert , as there are people who have very low and you can teach them with your experience and help them grow.
6. Startup : As you understand the market and their problems start your own product or services to solve the problems and grow together.

Now after learning the evolution of personal brand , you know how to build a personal brand. So you must be thinking now how to get clients or potential customers . Let me tell you the most effective funnel to attract client .

CATT Marketing funnel and framework

• Niche -Your success and wealth depends on the nicheyou attractspeople from your nichechoose . It basically describes the category of product you choose .
• Content- Create useful content that can attract people from your niche. providing value to others should be the main priority.

For example- blogs, videos, lead magnets, live webinar, etc.

• Attention- Drive attention to your content using different ways .

For example- SEO, social media, paid ads and referrals.

• Trust- Build trust with your audience and provide value . Then market them your product and retarget them to make them your follower for future customer.
• Transaction- Convert your customers with natural sales method in the future.

Now the final part of this article, so till now I have explained you fundermentals of marketing , how to build a personal brand and the CATT funnel . Now most of the digital marketer miss this final step of creating a eco system with the customer . This is the most important part of this article which can make you real followers and will definately boast your sales eventually.

Integrated Digital Marketing

What is integrated digital marketing?

It is a process in which we attract people to come into the funnel and from that to a potential customer in the future. The above picture shows the process of integrated digital marketing .

You can see , the most important part of this process is it interconnects all the major parts of the funnels and gives less possibility for a visitor to escape form the funnel.

So till now I have explained all the major parts from fundermentals of marketing to integrated digital marketing , which most of the digital marketer escapes to do. If you are reading till now make sure leave a comment and follow me for more valuable content in the future.